Selling

Selling a home can be a daunting task, but with the right guidance and preparation, it can be a smooth and rewarding journey.

Step 1: Pricing

Pricing your home accurately is one of the most important aspects of selling it successfully.

Prepare comparative market analysis (CMA)

A comparative market analysis (CMA) is an important tool in determining the value of your home. This analysis compares your home to similar properties that have recently sold in your area. It takes into account factors such as size, location, age, and condition, as well as the current real estate market conditions. I can help you prepare a thorough and detailed CMA.


Review market conditions

It's important to stay up to date on current market conditions in your area. If the market is hot, you may be able to ask for a higher price, but if it's slow, you may need to be more flexible. I can provide valuable insight into the current market conditions and how they may impact your home sale.


Review other homes on the market

Take a look at other homes on the market in your area that are similar to yours. This will give you an idea of what similar homes are selling for and help you determine a competitive price. Consider factors such as the size, location, condition, and features of each home when making your comparison.


Discuss your home-sale goals

Consider your reasons for selling and what you hope to achieve with the sale of your home. Do you need to sell quickly or are you willing to wait for the right offer? Are you looking to maximize your profits or simply sell for a fair price? Understanding your goals will help you determine the right price for your home.


Determine the optimal listing price

Once you have gathered all the necessary information, it's time to determine the optimal listing price for your home. Take into account the results of your comparative market analysis, the current market conditions, and your home-sale goals. I can provide valuable insight and advice when determining the right price for your home.

Step 2: Preparing

Whether you are a seasoned seller or a first-timer, it's important to take the time to get your home ready to show to potential buyers.

Remove clutter and organize

Clearing clutter from your home is an essential step in preparing it for sale. This not only helps to showcase your home's best features, but it can also make it feel larger and more inviting to potential buyers.


Clean and make repairs

Making sure your home is clean and well-maintained is key to a successful sale. Address any minor repairs, such as fixing leaks or repainting, to make your home look its best.


Stage your home for sale

Staging your home means setting it up to appeal to the most potential buyers. This includes rearranging furniture, depersonalizing the space, and making it look warm and welcoming.


Consider a home protection plan

A home protection plan can give buyers peace of mind when purchasing your home. This can include covering the cost of repairs for appliances and systems that fail during a set period of time after the sale.


Complete listing documents and disclosures

I will assist you in completing all necessary listing documents and disclosures, such as property condition forms, lead-based paint disclosures, and more.


Create a secure online account

Keeping track of all of your home-selling tasks and deadlines is essential. I can provide you with a secure online account where you can manage your documents, deadlines, and tasks in one place.

Step 3: Marketing 

It's crucial to have a strong marketing plan in place to attract potential buyers and get your home sold quickly and for the best price possible.

Install distinctive Coldwell Banker® yard sign

Our distinctive yard sign is a great way to let potential buyers know that your home is for sale and that they can count on us to help them find their dream home.


Promote your home on the MLS

By promoting your home on the MLS, you are making it accessible to real estate agents and potential buyers. This will increase the visibility of your home and attract more interested buyers.


Syndicate your home's listing on many websites

We will syndicate your home's listing on several websites, including Redfin, Zillow, Realtor.com and more, to ensure that your home is seen by as many potential buyers as possible.


Respond to online buyer inquiries

Our team will respond promptly to online buyer inquiries to ensure that potential buyers receive the information they need about your home.


Arrange showings

We will arrange showings of your home to potential buyers.


Hold open house

Holding an open house is a great way to get your home in front of potential buyers and create a buzz about your home.


Communicate feedback

We will communicate feedback from showings and open houses to help you understand what potential buyers are looking for in a home.


Market your property via email, direct mail, and social media

Our team will use a variety of marketing tools, including email, direct mail, and social media, to reach out to potential buyers and promote your home.


Provide market updates

We will provide you with regular market updates to keep you informed about market conditions and the progress of your home sale.

Step 4: Closing

Closing the sale of a home is an exciting and sometimes stressful time for home sellers.

Evaluate offers and negotiate best price and terms

My team and I will review all offers received and help you determine the best one that meets your needs and goals. We'll negotiate with the buyer's agent to ensure you receive the best possible price and terms for your home sale.


Manage all documents online for easy access

I will use an online platform for storing and accessing all sale-related documents, making the process of keeping track of everything much more efficient and streamlined.


Facilitate inspections

I will work with the buyer's inspector to ensure that all necessary inspections are performed and that any necessary repairs are addressed.


Coordinate closing date, time, location and contacts

I'll ensure that the closing date, time, and location are set, and will coordinate with all parties involved to make sure everyone is on the same page.


Monitor buyer financing and home appraisal

I will monitor the buyer's financing and home appraisal to make sure everything is in order, and I'll communicate with you regularly to keep you informed.


Follow up on details

I'll follow up on all necessary details to ensure that everything is moving smoothly towards closing.


Review closing statement

I'll review the closing statement to make sure that everything is accurate and that you are receiving the correct amount of money from the sale.


Close the sale

I'll oversee the actual closing process and make sure everything goes smoothly.


Provide copies of all closing documents

I'll provide you with copies of all closing documents for your records.